Whataburger Team-Up with Bobby Witt, Jr.

You say Whataburger. We say Wittaburger.

When Whataburger partnered with Kansas City baseball star Bobby Witt Jr., they wanted more than a standard endorsement—they wanted to become part of the city’s DNA. The Wittaburger billboard celebrated that connection with a playful, unexpected nod to both the hometown hero and the brand’s arrival, turning a simple name swap into a larger cultural moment.

Campaign Callback:

Performance Payoff: This campaign became part of the local conversation on Instagram, Reddit, and TikTok, helping Whataburger cement its place in Kansas City’s culture from day one.

Side Story: Every decision-maker had the same reaction to this idea—”That’s hilarious!” Including Bobby himself. If we can impress an MLB All-Star, we’re doing alright.

Media Type:

Static bulletin with extensions, digital billboards

Audience Reach:

753,845 weekly impressions

Local:

Kansas, MO

Hit your next campaign outta the park.

AND THEN KEEP THOSE HITS COMING.