Out of Home Creative Training
You think your clients’ billboards could hit harder.
But, you aren’t sure how. Or why. There’s no degree in “billboard”—and only a handful of designers that know billboard creative well enough to drive it beyond the internet’s “best practices” listicles. And, even fewer that are passing that creative billboard knowledge on, beyond their organizations.
BILLBOARD DESIGNERS ARE HARD TO COME BY
Effective billboard creative shouldn’t be the exception.
But you know that. It’s why you’re here. You’ve got the sneaking suspicion that you could be the exception. Maybe even the one that sets the rule. You’re on to something. It’s time you found out what.
It’s time we compliment your creative skills. It’s time you get up to something.
GREAT BILLBOARD DESIGNERS ARE RARER STILL. UNTIL NOW.
Flexible advertising classes, one-on-one coaching, and a creative community.
We’ve condensed our 25 years worth of knowledge into our Out of Home Creative Training or OCTA course. After 12 months, your students will know everything we know about out of home and billboard design. And we’ve summarized that material down below.
HOW YOU’LL DO IT
Two 1-hour virtual sessions per week
CLASSES SPAN 12-MONTHS
Group classes and individual training.
2-6 students in each session.
DISCUSSIONS
Presentations on various topics.
EXERCISES
Simple activities based on our current topic.
Group brainstorms.
CREATIVE PROBLEM-SOLVING
Creative assistance and trouble-shooting on select client projects.
CRITIQUE
Group feedback on real projects.
Review campaigns from outside the group.
GUEST WEBINARS
Learning sessions from advertising experts.
WHAT WE’LL COVER WITH YOU
The pressure of real projects in the comfort of a collaborative class.
CLASSES (1 HOUR/WEEK)
Color
Typography
Imagery
Layout
Concepting
Copywriting
Special Effects & 3D
Digital OOH Capabilities
Classes take approximately 12 months depending on holidays and schedules.
TRAINING (1HOUR/WEEK)
Brainstorming actual projects
Discovery and presentation skills
Developing a creative brief and portfolio
Creative training for sales teams
It’s beneficial to continue training well after the classes are finished. This is where we really put all the learning to practical use.
Student work that works
Better creative draws attention to your clients. More attention on your clients, brings your clients more business. And your business, more clients. Perception matters. Emotion sells.
WHAT OTHERS ARE SAYING
JOSH MADSEN
COO AT GRACE OUTDOOR
I believe our investment in Todd and Richard has paid off many times over by helping us think differently about how the creative process should go. They help us to work differently with our clients and push them to do something that is bold and stands out rather than the bland creative we all see too much of. Todd and Richard are not just Up to Something; they are on to something.
ASHLEY AMOROSO
DIRECTOR, STRATEGIC PLANNING AT COASTAL OUTDOOR
Beyond the creative insights, these classes have also provided a platform to exchange best practices and tools for educating clients—particularly those new to outdoor advertising—on the critical role that effective creative plays in successful campaigns.
BECKY SMITH
ENTERPRISE MANAGER AT INDEPENDENT BILLBOARD OPERATORS
Their classes go beyond the simple best practices of how to create better billboard ads. At their core, they serve to solidify the relationships between media companies and their clients. Because when designers are allowed to dedicate more time and thought into your clients, your clients stick around, and word spreads to your prospects.
CURRENT STUDENT
CLASS OF 2025
This class is amazing. And fun! It's so nice to be able to talk to other people about billboard design. It also stoked a lot of creative embers in me.
Whose already with us
Five (5) reasons out of home creative training is right for you:
You’ve committed to sales training to pad your profit? This is no different.
Creative is a function of Sales and vice versa.
We’re a hell of a lot more cost effective than hiring in-house Creative Directors.
Creative teams need clear direction, feedback, and process. Even yours.
Creative unicorns are rare. Build your stable for thoroughbreads.
Better billboard design means beefier contracts.
BECOME THE ENVY OF OTHER MEDIA OWNERS AND AGENCIES.
AND THEIR CLIENTS.