Steve’s Plowing
A message so blunt it plowed through snow.
Nobody likes shoveling snow. So we said what everyone’s thinking—just a little more politely. This billboard lets winter know exactly how Steve’s customers feel, with a not-so-subtle message shoveled right into the snow.
Campaign Callback:
Performance Payoff: The billboard sparked laughs, photos, and plenty of calls. Turns out, giving people a way to flip off winter is good for business.
Side Story: Steve’s first reaction—”No.” It must’ve stuck with him though because he called back the next day with a “Yes!”
Media Type:
static poster
Audience Reach:
155,400 weekly impressions
Local:
McHenry, IL
Snow the competition with your next billboard campaign.
THEY’LL HAVE A H*LLUVA TIME CATCHIN’ UP WHEN THEY CAN’T EVEN GET OFF THE GROUND.