Pan Theater
Improv in the wild.
Pan Theater is an improv company in Oakland, CA that offers live shows and improv classes for all experience levels. For this campaign, we wanted to capture the spirit of improv itself—immediate, unscripted, and all about participation. The posters were designed to reflect that mindset and encourage people to stop waiting and start saying "yes" to trying something new.
Campaign Callback:
Performance Payoff: The posters helped drive interest in Pan Theater’s classes and auditions. New students and performers mentioned spotting the posters around Oakland to Silicon Valley, and class sign-ups saw an increase during the campaign.
Side Story: While working on these posters, we kept overthinking—until we realized that’s the opposite of improv. The idea clicked when one of us joked, “What if the poster is the prompt?” From there, everything fell into place.
Media Type:
Wild postings and single posters
Audience Reach:
566,112 weekly impressions
Local:
Bay Area, CA
Prompt your audience to act with powerful out of home advertising.
ACT NOW AND REACH BEYOND YOUR AUDIENCE. TO THE 95% YOU DIDN’T EVEN KNOW WERE IN THE ROOM.