Munley Law
An all-star injury team needed champions of out of home.
Munley Law’s head of marketing started to realize their typical billboards—the kind with serious faces and unremarkable copy—weren’t doing the trick. In a market packed with injury attorneys, they needed to stand out and remind people they weren’t just another law firm—they were the home team. This campaign leaned into sports culture to position Munley Law as fierce, competitive, and local—an all-star lineup ready to fight for their neighbors.
Campaign Callback:
Performance Payoff: The campaign helped Munley Law stand out in a crowded legal market. The sports-themed billboards reinforced their reputation as tough, competitive injury attorneys and made them one of the most top-of-mind law firms in the area.
Side Story: There’s a hilarious behind-the-scenes story from this photoshoot. Unfortunately, we’ve been advised not to talk about it. Ever.
Media Type:
72 billboards in total
Audience Reach:
1,084,927 weekly impressions
Local:
Scranton, Wilkes-Barre, Allentown, Bethlehem, and Stroudsburg, PA
Billboards and your brand, the team-up you didn’t know you needed.
NO MATTER WHAT YOUR MEDIA LINEUP LOOKS LIKE, HARD-HITTING OUT OF HOME IS HERE TO WIN.