Jeffers Pet Supply

A pet retailer wanted a billboard design—what they got was a campaign of a different animal.

Jeffers Pet Supply needed more people to know their name. Through an unexpected and compelling billboard campaign written from an animal’s point of view—we posed the idea that if animals could shop at Jeffers, they would. In doing that, Jeffers Pet Supply spoke to ranchers, dog lovers, cat people and everyone in between about their knowledge and history as an authority in all things animal.

Campaign Callback:

Performance Payoff: More animal lovers considered Jeffers when shopping for supplies.

Side Story: The CEO told us this little tale. In an interview with a job candidate, the potential employee let slip that they almost didn’t apply for the job. It was only after seeing these ridiculous billboards that it all clicked and they went through with it.

Media Type:

Static bulletins with extensions—accompanied by static posters

Audience Reach:

422,312 weekly impressions

Local:

Dothan, AL

Let your ads off the leash.

FEED YOUR BOTTOM LINE WITH BOLD BILLBOARD STRATEGY.